AI in Marketing
Eloqua
Marketing Automation
Chat GPT
Everything we build, fix, and optimise
What we can do for your organisation?
Choose individual services or full transformation. We tailor to your needs, not a one-size-fits-all package.
Database full of duplicates and dead contacts?
Solution: Full audit, cleanup, and governance rules that keep it that way — lower platform costs, cleaner segments.
Data Quality & Governance
Stop paying for duplicates and ghost contacts. We clean your database, remove junk, and set up rules so it stays that way.
MAP, CRM, and BI running on separate islands?
Solution: Bi-directional sync and mapped data across every tool — one dataset, no more silent data loss.
Integrations & Data Architecture
Make your MAP, CRM, and BI actually talk to each other. No more manual syncs or data that mysteriously doesn't match.
Still pulling exports that are outdated before the meeting starts?
Solution: Live dashboards built around the exact questions your execs ask — hours back, faster decisions.
Reporting, Dashboards & Insights
Stop living in Excel. We build Power BI dashboards that update in real-time and actually answer the questions your exec team asks.
Finding out something's wrong after it's already hit your numbers?
Solution: Lead scoring and anomaly detection that flags problems early — better-prioritized leads, fewer surprises.
Predictive & AI-Powered Analytics
Go beyond 'what happened' to 'what's about to happen'. Predict leads, forecast performance, catch problems before they blow up.
Every new tool breaking something that used to work?
Solution: Data architecture mapped end-to-end and built to scale — no more patchwork fixes every quarter.
Process & Architecture Design
Stop patching your data flow every time something breaks. We map how data moves through your systems and design an architecture that scales with you.
Team waiting on you (or IT) for every small report?
Solution: Hands-on training and documentation that make your people self-sufficient — faster answers, less dependency.
Training & Enablement
Stop waiting on us for every report. We train your team to read, trust, and act on the data themselves.
Don’t know where to start?
Get a complete MAP Health Check
Missing fields. Duplicate contacts. Broken workflows. Compliance risks. Our MAP Data Audit reveals the hidden issues killing your campaign performance – and shows you exactly how to fix them.
Database
Compliance
Integrations
Campaigns
Assets
Users
Custom Objects
4 weeks
From Access to Full Report
100%
Actionable, Prioritized Recommendations
7 areas
Core Audit Areas Covered
Ask yourself before
you trust your data
Not sure about the answers?
Are our systems creating one version of the truth?
When CRM, MAP, BI, and business systems tell different stories, decision-making slows down. Integrations & Data Architecture connects your ecosystem so data flows reliably across every platform.
Can leadership get the answers they need without waiting for a report?
If reporting relies on spreadsheets and manual intervention, visibility is always delayed. Reporting, Dashboards & Insights provides real-time access to the metrics that matter most.
Are we using data to explain the past or predict the future?
Most organisations are good at reporting what happened. Predictive & AI-Powered Analytics helps identify trends, risks, and opportunities before they impact performance.
Do our processes support trusted, scalable data management?
Even the best technology struggles when data processes aren't clearly defined. Process & Architecture Design creates scalable operating models that keep data accurate, accessible, and actionable.
What would happen if we audited our customer data today?
The answer often surprises teams. Data Quality & Governance uncovers duplicate records, missing fields, and inconsistencies that quietly impact marketing and sales effectiveness.
How confident are we in the data behind our decisions?
When teams interpret data differently, alignment becomes difficult. Data Governance Training & Enablement creates a shared understanding of data standards, ownership, and governance across the business.
Is our data ready for AI?
AI is only as effective as the data behind it. Our Data & Analytics services help you build the foundations needed for reliable automation, accurate insights, and scalable AI adoption.
Here's how we do it
*The scope adapts to your challenge.
We Start Where You Are
(However Messy)
Discover & Audit
Cleanse & Standardize
Connect & Architect
Visualize, Automate
& Predict
Enable Your Team
We audit first to see what's broken, then clean, connect, and automate. Last, we train your team to run it independently. The scope adapts to your challenge.
The scope adapts to your challenge.
That's how we do it
*The scope adapts to your challenge.
1
We start where you are(However Messy)
Gather and structure your data effortlessly. Our experts assist with Data Governance to ensure your content is ready for action.
2
Discover & Audit
Design templates tailored to your needs—email campaigns, web components, or SMS messaging. We’ll help you create assets that deliver results.
3
Cleanse & Standardize
Book a free call with us to build up first usecase and decide where Prizm can help you. Let’s also build up campaign ideas together.
4
Connect & Architect
We handle the setup. Whether it’s Eloqua, Marketo, or your preferred platform, our team ensures seamless configuration.
5
Visualize, Automate
& Predict
Integrate Prizm into your workflow and test your first campaign to experience the power of personalization firsthand.
6
Enable Your Team
Track real-time results with customized reports—monitor subscriptions, clicks, and sales growth powered by Prizm.
Explore our success stories
3M+ Records corrected and standardised across all Eloqua instances
16,5K field dependencies mapped before a single change was made
565 Assets aligned (filters, segments, forms)
Database
Governance
3M+ Records Corrected, 565 Assets Aligned for Enterprise Marketing Ops
How a fragmented Eloqua environment became a governed data foundation for segmentation, automation and reporting.
Data Quality & Compliance Expertise
Then
Your partner for cleaner data and smarter automation
Our certified team takes a close look at your Marketing Automation Platform, identifying hidden data issues, compliance risks, and inefficiencies, delivering improvements that genuinely move the needle.
123.4+
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• What we audit
Data quality, GDPR compliance, CRM integrations, and marketing automation efficiency across 7 audit areas.
• Power BI deliverable
Visual dashboards with drill-down capabilities for every audit area — from database to campaigns.
• Prioritized roadmap
Actionable recommendations with short, mid, and long-term priorities to fix what matters most.
Meet Our Experts
Teresa Madej
Solution Engieener
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Marcin Szwajka
Marketing Automation Specialist
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Meet our experts
Teresa Madej
Solution Engieener
Teresa combines expertise in Marketo automation, campaign execution, data analysis, Power BI, and project management to deliver efficient, scalable solutions.
Marcin Szwajka
Marketing Automation Specialist
With expertise in Salesforce, Oracle Eloqua, Power BI, and data analysis, Marcin helps organisations simplify complexity and optimise marketing operations.
Meet Our Experts
Teresa Madej
Solution Engieener
Teresa combines expertise in Marketo automation, campaign execution, data analysis, Power BI, and project management to deliver efficient, scalable solutions.
Marcin Szwajka
Marketing Automation Specialist
With expertise in Salesforce, Oracle Eloqua, Power BI, and data analysis, Marcin helps organisations simplify complexity and optimise marketing operations.
Meet Our Experts
Teresa Madej
Solution Engieener
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru
Marcin Szwajka
Marketing Automation Specialist
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru
Why us?
Security you can trust
As a certified marketing operations partner, we help B2B marketing leaders move faster without security roadblocks. From campaign data to customer insights, your most critical assets are protected by global standards.
We are ISO 27001 certified and NIS2 compliant
Specialising in the world’s top
Marketing Platforms
Getting the most from your marketing platforms shouldn't be complicated. We help enterprise B2B teams do exactly that - whether you're optimizing what you have or setting up something new.
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and many more...
Latest insights
Discover practical thinking on Marketing Ops, MarTech, AI and much more.
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Meet Ivenials #5 - Kamila Wojciechowska
What if marketing ops
didn't feel like chaos?
We know what you may say...
"Our data is probably fine."
Most teams think that, until they see the report. Hidden duplicates and gaps rarely show up until someone looks.
"Audits are expensive."
Our Free Trial shows real issues before you commit to anything paid.
"We don't have time for this."
You don't need to do anything but give us access. We handle extraction, analysis, and reporting. What's more is that we build solutions on the stack you already have. No new platforms or revolutionary tools.
"We already have a BI team."
That's great! We don't just bring expertise, we integrate with your existing team, ensuring a seamless transition and exceptional results.
"We don't have a budget for that."
First, you book a free 30-minute consultation. From there, we take it forward, working on an hourly rate basis.